Female Supremacy Articles - Page 14

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Women aspire to be housewives - without any of the housework

By Sarah Womack, Social Affairs Correspondent (Filed: 11/05/2004)

Mothers are rejecting equality in the workplace and prefer the idea of becoming full-time housewives - but not ones who actually do housework.

This is the overall conclusion of research among 2,100 British adults that says women are happy to abandon the workplace but not if it means spending all day at home cooking, cleaning and looking after children.

The report, by Marian Salzman, chief strategic officer of Euro RSCG Worldwide, the world's fifth largest advertising agency, describes these women as princess-style "domestic divas" who effectively exploit their husbands.

Her research suggested that the motivation to spend more time at home was "self-centred" for some women. "There are many women who choose to stay home out of concern for their children's quality of life," she said. "But there are plenty of others who are paying lip service to being the 2004 version of the perfect mum.

"In reality they are domestic divas who want the flawless kids, courtesy of the nanny; a spotless home, thanks to a cleaning service; and a reputation for being a fabulously put-together homemaker.”

"These are the women who are becoming a target of disdain and rage on the part of spouses who didn't expect to be shouldering the financial burden single-handedly."