Female Supremacy Articles - Page 19

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They're all different, but their intentions are instinctively the same - to mould the perfect womb for creative babies to flourish. Of the women that head up South Africa's top advertising agencies, come are barefoot soft and others are cigarette hard. Some pound the desk when making a point, one has a side server topped with single malt whiskies and another built a climbing wall for her employees. This is a woman's way of running a business in a gorily competitive environment. That is, to be all-inclusive and nurturing, while always knowing exactly when, where and why to accept and subject responsibility, there is little ego in their negotiations, only visceral intuition.

One thing instantly recognizable in their unity is the prancing passion they have for their work. All the women STYLE spoke to, whether it was during a 7.30am breakfast or at 5pm on a Monday, behaved as though they might just burst into a half-marathon right there and then, and coax you into joining them, such is the scale of their infectious enthusiasm.