Female Supremacy Articles - Page 26

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Go back 10 years and the average male millionaire was worth £2.7m, while the average female was worth £1.3m. Today, the former is worth an average £3m while the latter typically has around £2m. The gap between the two has fallen by almost 31% - which means the wealth of a male millionaire has increased by only 9.1% over this period, whereas the female millionaire has seen their fortune grow by an impressive 54%.

This rapidly growing wealth in the hands of the female demographic has major ramifications for consumer spending patterns. It is the reason we are starting to see a gradual skewing by many companies of their marketing and branding efforts to attract greater numbers of female consumers.

In the retail industry, it has been noticeable that companies selling certain products have started to 'feminise' their offers. Yes, women have for a long time effectively controlled the high street but in recent years they have extended their dominance beyond the obvious products such as fashion and clothing. This is certainly the belief of Allegra Strategies. They reckon women account for at least 80% of consumers in home ware shops.