Female Supremacy Articles - Page 26

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One move Coutts has undertaken to woo these potential clients is to align itself with fashion brands. Its most radical initiative to date was its sponsorship of a retrospective of the 10-year career of fashion designer Matthew Williamson. It is also hosting an event in its gardens that will bring together Williamson's ready-to-wear range and the bank's female clients.

This sort of female-friendly event is also being mirrored in the world of corporate hospitality. There is a shift away from companies hosting events that are appealing only to men - namely invites to major sporting events.

Matilda Velevitch, head of marketing at event organiser Pall Mall, reckons that around 50% of corporate hospitality events now involve sport, compared with nearer 80% five or six years ago.

Why Womenomics is the force of the future

By Clemency Burton-Hill

Daily Mail

18th October 2007

A recent Ofcom report found that women aged 25-35 now spend more time using the internet than men.

This was one of the findings of a report entitled Living Britain, which examines the trends affecting the country at the beginning of the 21st century.

It looked at the increasing purchasing and physical power of women on the economic and cultural front, which has been labelled 'womenomics'.

A phrase initially coined by the Economist, womenomics refers to the increasing purchasing and physical power of women on the economic and cultural front.