Female Supremacy Articles - Page 26

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"Womenomics is about the purchasing and physical power of women and there economic influence, about how many women are in the workforce," said Mr Raymond.

Flexible working times and work-from home options have given women in the workplace more options, said the Living Britain survey.

Today more than 80 per cent of employees in the UK, both male and female, rate flexible working as the most attractive benefit that an employer can offer.

Jane Cunningham, founder of female marketing consultancy Pretty Little Head - who was interviewed for the comprehensive trends survey, said: "There's an increasingly interesting commercial opportunity in marketing to women.

"Not only do they dominate household spending decisions, they are now significant in categories that have been traditionally viewed as male such as technology, cars and financial services."

The report said: "Women are becoming more important in the global marketplace not just as workers, but also as consumers, entrepreneurs, managers and investors.

"Women have traditionally done most of the household shopping, but now they have more money of their own to spend."

The naked truth: How women are stripping their way to success

By CLEMENCY BURTON-HILL

Daily Mail

20th October 2007

Klass act: But where would Myleene be without her bikini?