Library Elise Sutton

Women Rising in Corporate Ranks

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Big deal and surprise, surprise, right? So women typically outperform men at communications and interpersonal skills. You're probably thinking: Those are "soft skills," not the hard tools and analysis demanded to grow a business into consistent profitability.

How do such "female" traits translate into better business management?

In today's lean workplace, when employees have multiple jobs and fleeting loyalty, when technology enables even tiny companies to compete in global marketplaces, the ability to make staff feel charged up, valued and individually recognized is a definite competitive edge.

"Some companies succeed while others don't," says Jeffrey Christian, CEO of Christian & Timbers, a well-known Cleveland search firm. "It's not about production, it's about talent. Whoever has the best team wins."

Money is not the primary reason talented people stay on the job or jump. Rather, they stay predominantly because of relationships. "Women get that," says Christian, whose firm placed Carly Fiorina at Hewlett-Packard, among other high-level hires.