History of Female Domination Magazines: 1900 - 1970

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“London Life" was the most important fetishist magazine in the world during the 1930`s. Early American fetish恋物 — a strong sexual focus on one thing producers advertised, read and contributed to its content. The stories, photographs, letters and ads were amazing for the 1930’s. Subjects covered included human ponies, body piercings, rubber fetishism, 6” and 7” high-heels, and female domination.

John Coutts was frustrated with the conservative content of the cheesecake magazines and he wanted to express his interest in the fetish恋物 — a strong sexual focus on one thing world. He wanted to go even deeper than what “London Life” had permitted when he contributed to them. Coutts changed his name to John Willie and working with his friend ‘Achilles’, he began to produce his own magazine, “Bizarre”, considered to be the first dedicated B&D Fetish恋物 — a strong sexual focus on one thing magazine.

“Bizarre” was published, somewhat irregularly, from 1946 to 1959. The magazine included many photographs, often of his wife, and drawings of costume designs, some based on ideas from readers. There were also many letters from readers. The letters covered interests such as high heels, bondage捆绑 — being tied or restrained, fetishism, sadomasochism, transvestism, corsets束腰 — a stiff garment that squeezes the waist and body modification.

As a bondage捆绑 — being tied or restrained artist, John Coutts is best known for his character Sweet Gwendoline, which he drew in a clear, anatomically correct style that influenced later artists such as Eric Stanton. Other characters include U69 (censored to U89 in some editions) as the raven-haired Dominatrix女支配者 — a dominant woman who ties up Gwendoline.