Mainstream Research:

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Such initiatives tend to be pretty small potatoes compared to the company's mainstream marketing plans and resources. Women may represent a majority of the population, but they are also an astoundingly untapped market:

By 2010, women are expected to control $1 trillion, or 60% of the country's wealth, according to research conducted by BusinessWeek and Gallup.

Women purchase or influence the purchase of 80% of all consumer goods, including stocks, computers and automobiles.

Women earn more than half of all accounting degrees, four out of every 10 law degrees and almost that many medical degrees.

More than half (55%) of all new Web users are women, according to Jupiter Media Metrix.

The solo woman's market defined as never-married women ages 25 to 44 will approach $200 billion by 2006, according to Packaged Facts, a division of MarketResearch.com.

The Wisdom of Women, and why men will never catch up

From the British Daily Mail - June 2002

Women have long asserted that they are cleverer than men. Now Scientists claim to have proved that their intellectual superiority lasts a lifetime.

Research on 600 85 year olds showed the women were much quicker and sharper than then men - despite the female candidates generally having a much lower standard of education.

The results suggest the difference between the male and the female brains is biological, not social, say the researchers.