Here's A Shock for Women

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Kim Campbell, former Prime Minister of Canada, offered a solution to today's scandal-riddled world: women leaders. "The qualities that are defined as masculine are also the same qualities that are defined as the qualities of leadership. There is virtually no overlap between the qualities ascribed to femininity and those to leadership."

Yet in several studies, Campbell said, "results show that when you have a critical mass of women in an organization, you have less corruption." Peru and Mexico have even implemented initiatives based on such thinking. And Campbell warned that "lest you think that all we aspire to for the world can be accomplished by male-dominated organizations, I have only to say to you: Enron, Taliban, Roman Catholic Church."

Women power: how to market to 51% of Americans

Marketing Intelligence / Joanna L. Krotz

Most industries and marketers have finally figured out something: Women have wallets, and women do make independent, big-ticket purchasing decisions.

Even traditional male sectors such as automotive, financial services and technology have made efforts to attract women consumers. More than a decade ago, for example, General Motors rolled out the Saturn model specifically for women buyers, making sure at the time also to hire women sales staff to sell the cars. Merrill Lynch, Charles Schwab and Fidelity, among others, now market financial services to women, including such lures as life-stage retirement advice and investing seminars.