Female Supremacy Articles - Page 11

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“Every work day I go by the same bookstore as I am coming and going from work,” Grossman continues, “but they are never open at those times. So where do you think I end up buying my books? Amazon.com and Barnes and Noble because they are open when I need them to be. I would prefer to buy from the small bookseller, but if they are not open when it is convenient for me, it is hard for me to give them my business.”

Grossman echoes the sentiment of many female consumers. They would rather do business with a smaller, independent firm studies by the National Foundation of Women Business Owners indicate. Unfortunately, many smaller businesses miss out on women as potential customers, because they do not make themselves or their products convenient for women. The reason for this ranges from location to operating hours to poor service.

The Importance of Service Orientation

The next do is to make sure your business is service oriented. In research conducted by New York University, “responsive service” was the top criteria for women business travelers in selecting a hotel.

Even today, many women business travelers feel ignored or at best tolerated in hotels, restaurants and other public places. Because they still see this happening, nine out of 10 women indicated responsive service was the most important factor in their choice of lodgings.

In comparison, 65 percent of men ranked location as the most important factor followed by responsive service.