Female Supremacy Articles - Page 11

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Women report that many companies give lip service to customer satisfaction. Indeed, “service” has become such a common mantra that the word has become a cliché. Many experts believe the key to customer service involves providing something that’s unexpected, preferably with a smile.

Others suggest focusing on paying attention to the individual, particularly if she is a woman. Attention, by the way, that includes respect and recognition of her self worth.

A business that really wants to serve their female customers should remember common courtesy can go a long way. Behind every sale, there is a real person who decided to buy your product over the competitors’. When you personally thank that person for choosing your company, you turn a customer into an evangelist. This is also more likely to occur from a woman customer than a male user.

Maintain a “Smart” Database

Another solution is to maintain a customer database, keeping track of their likes and dislikes. That way you can let them know if there is anything that would be of interest to them like sales, new products, special events, etc. However, when you do this, remember to make certain you get the gender correct. Nothing upsets a customer more than to be called a “Ms” or “Mr.” when the opposite is the case.

Sometimes, going the extra-mile means listening to women. Ask your female customers what they want. Some sample questions.

•Do they want you to keep longer hours?