Female Supremacy Articles - Page 11

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•Do they want technical support available on weekends?

•Do they want you to broaden your product line or services to they can get everything in one place?

When you communicate with her on a one-on-one basis you go a long ways toward building a relationship and earning her loyalty.

Sadly, many companies focus their service on two events: before the sale or when problems come up. Many businesses miss all sorts of opportunities to serve their customers during daily operations.

Nordstrom has a well-known customer service program that is simply part of its day-to-day operations. Salespeople are encouraged to call customers and let them know about special events or items of interest. Each salesperson in the company has a business card he or she can give to any customer, to encourage direct communications. During the first days of a large sale they open several hours earlier. Also, no matter how small the item, they will happily contact other stores for availability and have the item directly mailed to you. Now that’s service!

The last do is very straight-forward: get involved in your community. Women like to be involved in the world around them and like to do business with people who are involved as well. Getting involved with organizations, such as National Association of Women Business Owners (NAWBO), or other local professional organizations, can be a great way to meet women business owners.