Female Supremacy Articles - Page 11

Screen 18 of 32

The National Foundation for Women Business Owners (NFWBO) agrees. NFWBO is dedicated to showing the world that women are a force to be reckoned with. According to the NFWBO, when purchasing such items as television and cable services, clothing, insurance policies and Internet service providers, business women are the primary decision-makers in their households fully two-thirds or more of the time.

Just take a look at the stats*:

•Women are the primary consumer decision maker in 85% of all households.

•Women are expected to acquire 94% of the growth in U.S. private wealth between now and 2010.

•Women make 69% of all household health decision.

•Women purchase 74% of all NBA and NFL apparel, and are contributing to a 10.3% increase in soccer equipment sales.

•Women make 75% of the decisions about new homes.

•Women make 81% of the decisions about groceries.

•Women will make up 60% of the online population by 2005.

•Women will account for 62% of all workers by 2005.

Some of the following information shows that companies also need to know how to market to women.

80% of women employees and 74% of women business owners combine different shopping tasks into one trip.

One-third of women say that the effect of a product on the environment is a major influence in purchasing decisions, and one in fiveagree that the social responsibility of a company is a major influence.