Female Supremacy Articles - Page 11

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Women reflect that advertising is the primary source of information on products, while coupons do not influence purchase decisions.

So if you would like a large piece of the pie U.S. women might be willing to hand over, think about marketing to women. It could change your profit margins forever.

The Queens of Beer:

Women Make Gains in Brewing Scene

By Stephanie Montell

BrewingTechniques

Although men dominate the brewing industry, history tells us that brewing was traditionally a woman's job. Today, women are slowly returning to brewing and making significant strides (not to mention good beer) in the process.

As small-scale brewing becomes more and more popular, it has become evident that women both appreciate and brew good beer. Women, however, represent a small percentage of all home brewers. But some signs suggest that times are changing and with change often comes controversy.